Milan is fashionable, cosmopolitan, avant-garde and innovative: the perfect match for a leading German car company who chose Italy’s capital of innovation and most important experimental laboratory for modern and contemporary architecture for their incentive trip.
The lifestyle hotel near the new Porta Nuova district offered contemporary, cutting-edge design and milanese feeling of movida with its rooftop cocktail lounge on the tenth floor - a perfect after dinner with skyline view.
Guests were offered a 360° experience with some add-ons hardly to forget: the most magical view of Milan skyline and the Alps inmidst some 3,000 filigree marble statues during a stroll on the beautiful Duomo di Milano rooftop terrace, the moving view of Leonardo da Vinci’s masterpiece The Last Supper, an architectural tour of CityLife and Porta Nuova, Milan’s most futuristic districts, redesigning and redefining both its skyline and character with Hi-tech stores, arcades, bookstores, bars and cafés, pizzerias, discotheques and shopping paradise…
One of the highlights the exklusive program on Lake Como, visiting a familyrun shipyard specialized in the restauration of iconic Riva boats. Feeling like a star: Our guests were invited to a private trip on the Riva boats, aperitive at the shipyards terrace and lunch on the lake shore - Riva is not just a boat. Riva is designed to dream: status, luxury, elegance …
Galadinner and awards evening took place in an ex-sawmill: Industrial look with brick walls, concrete floors, an extra-high space. At two long T-shaped tables, guests take a seat, above them dangling antique chandeliers. Unpaired Richard Ginori plates, Cappellini chairs and a gourmet menu: a truely contemporary venue!